Facebook signals; 70% more LinkedIn signals. 14% longer URLs. The above demonstrates that users of Finance websites appreciate relevant and clearly communicated content, organized in a readable format, which provides specific details on the subject. Faster load times are the result of fewer images deemed less important to convey concrete facts or terms. Users seem to be unique buyers, less interested in a variety of products or information, so they surf the site less and use specific landing pages.
Social media is not considered authoritative in financial decisions, with the exception of LinkedIn and its career guidance. travel websites 38 percent more images. 23 percent more internal links. 57% more words. Load times are three seconds slower, on jewelry retouching service average. 27% more extra points. 50% less keywords on the page. 50% fewer results are HTTPS encrypted. 11% from Facebook and 2% from Tweets against 100% from index. Consumers looking for travel information also demand more relevant and in-depth content related to keywords, but unlike financial websites, images are very useful for travel.
These consumers are also more likely to surf within one domain – for example, users of a hotel site may view other products such as different rooms, different properties, or other destinations. Less sensitive general information is not protected by secure websites and users are likely transferred to separate, secure sites for purchases, reservations and financial transactions. Surprisingly, social media signals are rated weak for travel sites.